The Smartest Advertising of the World!

Why expensive ads and high-profile models spend millions, when you can have it cheaper? To promote their upcoming collections, Victoria Beckam (40) throw yourself into their creations. Industrious, VIC!

Now, we are finally figured why Victoria Beckham with her fashion so much success has: even their best advertising is you! Since time immemorial the designer with the delicate stature is truly the perfect model for its brand Victoria Beckham and Victoria Victoria Beckham clean creations. The paparazzi do went out to spread the launchings of the incarnate advertising platform in the international media.

The equation: Victoria Beckham impressed with simple elegance in a clean, white robe from her pre case collection 2014 on the This year’s met Gala in early may. The dress is now sold out. But also for the upcoming autumn collection in 2014/15 touches she promote already tidy, posing in their self designed white mini dress at an event in Singapore and wanders in a calf-length black dress from her collection by New York. We are sure: these dresses will leave despite prices of more than 1000 euros as sliced bread!

The Beckham then took their promotion last Monday to a new level. She strolled in a dress from her resort collection by 2015 through the streets of New York; a quilted wrap dress in the look of the 70s, combined with russet belt, matching bag and tip pumps. The main attraction: it was the first look she gave their fans on the collection! Instead of on the catwalk VIC is probably now on the road. Its advertising effect the look, which is expected to be available from November has made sure fans of Beckham fashion.

By the way the designer with this promotional strategy is not an isolated case: Donatella Versace (59), Stella McCartney (42) and J.Crew Chief Designer Jenna Lyons (44) are also your best brand ambassadors.

 

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