“Fashion Loves Art” – this motto now common thing makes H & M with the world-famous artist of Jeff Koons (59). The sculptor designed not only the new flagship store of fashion giants in New York, but also a bag with the motif of his legendary “balloon dogs”.
Jeff Koons is one of the most expensive, living artists in the world. On the 12th November 2013 one of his legendary Balloon Dogs, was a dog in the form of a balloon in oversize 43,46 million euro in the New York auction house Christie’s auctioned.
The balloon dog bag for H & M:
Thanks to H & M, now also the ordinary citizen has the opportunity to snag a piece by Jeff Koons. Koons created a leather case for the Swedish textile giant with the motif of the multimillion dollar balloon dogs. You can buy the black shoulder bag from the 17 July 2014 in a limited edition for $49.95 (approximately 37 euros) in selected U.S. stores in the US online shop, the Whitney Museum of American Art. Granted: you would have to invest it in a trip to America or put maybe a few acquaintances who are on the spot, on the “feat”.
Jeff Koons designed H & M flag-ship store
On Thursday, the 17th July 2014, a flagship store of a special kind in New York will be H & M also open the gates. The Swedish fashion giant Jeff Koons helps the design of approximately 5300 square meters of shops. The high-street brand which acts as an official sponsor of the exhibition “Jeff Koons: A retrospective”, which will be June 27 at the Whitney Museum. It inspired the artist designed the store on Fifth Avenue in the form of a museum.
“The partnership with H & M was very exciting for me,” explains Jeff Koons in the official press release. And again, “the opportunity to present one of my most popular works of a new generation, was very inspiring. H & M each season-great fashion shows, and it’s nice to see my work in her new store.”
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